Like: The Social Game

Challenge your rivals to the very last Like! Grow your reputation! Get the most Friends!

In Like: The Social Game you play as a User of Status, the most popular social network in the world.
Become the Troll — that irreverent provocateur — and challenge the other Users by tagging them in embarrassing posts.
Make your Fans comment by launching them in the Discussion and hope in "Like" results. 
With the help of your cards and your Profile Superpower, try to get the highest consensus from your Fans to win the Discussion.
By spending Fans you earn during the game, you can buy new Friends and grow your reputation.
Make your Profile the most popular on the web, and show off the greatest number of Friends. 
The winner of the game is the player who first owns 4 Friends.

CHALLENGES - Duel with other Users to the last Like and grow your popularity!
ALLIANCES - Help other Users to win particularly difficult challenges-in exchange for a reward, of course!
RHYTHM - Join the action at any time and press your advantage. Timing is everything!
IRONY - Take the roles of the most embarrassing personalities of the Web - do Nerd, Cheerleader, or Emo mean anything to you?
FUN - Develop more and more effective strategies and combos, and leave your adversaries astonished!

Like - The Social Game aims to bring the ‘Y Generation’ (used to social life on the internet) to share a game experience around a table, showing them how ‘social’ can be a real game experience, more than a virtual one.

This is a boardgame with few rules, which could entertain the players by providing them a fun night. Timing, luck and light strategy will mix up, creating extrememly engaging games. Any player can play cards from his/her hand anytime, even if it's not his/her turn. This may scare most experienced gamers, being afraid of chaotic gameplay. Anyway, each card must be declared, so there won't be any ambiguous situation.

No doubt it is a risky choice, but it is intended to go beyond the traditional boardgames world, involving the broadest casual gamers community.